EVOTEK (www.evotek.com), the nation’s premier enabler of digital business, announced today the appointment of Rick Soto, as Media and Entertainment IT Strategist. Rick will be building and leading the EVOTEK Media and Entertainment practice, focusing on the complex business problems within this specialized vertical. In his new post, Rick will be driving long-term strategy and managing day-to-day operations.
“The fast pace of innovation has placed an intense focus on technology providers to organizations within media and entertainment,” said EVOTEK President, Jeff Klenner. “Rick has the vision and practical experience for EVOTEK to be a game changer for our media and entertainment customers and prospects.”
With over 25 year’s experience, Soto has been instrumental in running large, complex business. He most recently served as vice president of engineering for MelroseTEC, a division of MelroseINC where he led a team of engineers focused on technologies for production infrastructures such as: storage infrastructures, network security compliance, nearline and archive solutions, DAM and MAM components, digital distribution, encoding, transcoding, VFX, QC and editorial. Prior, Soto was vice president of worldwide production IT and engineering for Deluxe Media where he was responsible for all global technology and infrastructure which powered the multitude of workflows including post production and digital supply chain. He also held leadership positions at Univision, EMI Music and Prudential Insurance. Soto holds a Bachelor of Science in Business Administration from the University of Phoenix.
The media and entertainment market is at the forefront of technological advancements, as are their infrastructure and workflow requirements. “I am elated to have an executive of Rick’s caliber, on our team, to support our customers and steward end to end solutions,” said EVOTEK Regional Vice President, Amir Fouladgar.
“Expectations have increased significantly due to the consumerization of post- production, film, VFX, editorial, virtual reality, social media, and gaming. EVOTEK is uniquely positioned to enable our media and entertainment customers to leverage next generation tools to achieve their goals,” said Soto. “It’s a great time to be joining EVOTEK.”